Our Core Target Audience would be people between the ages of 15 and 24. From Research into the genre we have discovered that this is the most common age group for Slasher films, as they combine fear, action and terror, whilst allowing the audience to “get involved with the film” (this is mainly down to the predictability of Slasher films, so the audience knows what is going to happen). The film been available to 15 year olds is important to us, and has been throughout the making of our film. For the film to be classified as a 15 by BBFC, there are certain guidelines that must be adhered to, and certain areas and actions that are prohibited. We have followed these guidelines to ensure that our film could be classified as a 15.
Our secondary audience is people aged between 25 and 35. We wanted an extended, but not as key target audience because obviously you want your product to appeal to as many people as possible. However, it would be very hard to have a large core target audience as different age groups prefer different things. The purpose of the Secondary Target Audience is that the product would hopefully appeal to quite a large number of people from that group, although we would primarily target our core audience for the majority of our fans. For this reason, we have a Coe target audience of people aged between 15 and 24, and a secondary target audience of 25-35 year olds.
We found in our research that the Slasher genre is becoming increasingly popular amongst females, so much so that the balance is starting to even out between the number of male fans, and female fans. For this reason, our production is targeted at not only males, but females as well.
Target Audience Profile